After Eight - After Eight Trivia

1.'AFTER EIGHT' IS RECOGNISED AS THE LEADING MINT CHOCOLATE BRAND. OUT OF EVERY TWO MINT CHOCOLATES SAVOURED, ONE IS AFTER EIGHT.*
*IRI UK VALUE SALES DATA; 52 W/E 7TH NOVEMBER 2009.
2.IF A YEAR’S PRODUCTION OF AFTER EIGHT WAS LAID FLAT IT WOULD COVER AN AREA EQUIVALENT TO 328 FOOTBALL PITCHES.
3.WHEN AFTER EIGHT MINTS ARE MADE, THEIR CENTRE IS HARD AND DRY. AFTER THREE DAYS IN STORAGE THE INVERTASE INGREDIENT IN THE MINT FONDANT CAUSES THE CENTRE TO SOFTEN.
4.THE LAUNCH OF AFTER EIGHT WAS UNIQUE, SINCE PRODUCTS ARE USUALLY LAUNCHED TO MATCH A NICHE IN THE MARKET. YET AFTER EIGHT WAS LAUNCHED BEFORE THE NICHE WAS FOUND, AND WAS RESPONSIBLE FOR CREATING THE CATEGORY OF THE 'AFTER DINNER MINT'.
5.AFTER EIGHT IS MADE FROM THE FINEST COCOA BEANS CAREFULLY BLENDED TO COMPLEMENT THE DELICATE MINT FONDANT MADE FROM 100% NATURAL PEPPERMINT OIL.
6.THE AFTER EIGHT LOGO WAS ORIGINALLY BASED ON AN ANTIQUE BAROQUE, SILVER CLOCK WHICH APPEARED IN THE EARLY AFTER EIGHT TELEVISION ADVERTS.
7.AFTER EIGHT MINTS FOR THE UK ARE PRODUCED IN CASTLEFORD, WEST YORKSHIRE.
8.AFTER EIGHT HAS BEEN ADVERTISED ON TV SINCE 1963.

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